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About Us
The Magazine
In Stock is the monthly product bible for the video games industry. Read and kept by the industry, In Stock is a showcase of all products released over the month both a reference tool and a sales aid for anyone buying and selling video games.
In Stock reaches three specific sectors of the gaming market: multiple retail; from management to store staff, independent retail; offering video game publishers a great base to spread the word among gamers and head office buyers; as an essential buying guide.
In Stock is requested at top-tier retailers such as GAME, Gamestation, EUK, Centresoft, HMV, Zavvi, WH Smith, Woolworths, Dixons, Tesco, ASDA, Blockbuster. It is the favoured magazine for independent retail, still a critical sector of the market for anyone convincing consumers of their brand or product over another.
With all the upcoming product previews and the most accurate video game release schedule in the industry, In Stock boasts an array of must-read articles. It features the regular insight of influential opinion formers such as Eurogamer editor Kristan Reed, The Times journalist Tim Wapshott and a roster of UK and international faces.
Meet The Team
Ali Wood, Editor
Ali started her career in 1999 as an Editorial Assistant at Computer Trade Weekly (CTW), the original trade magazine for the UK video games market. She later progressed to the position of Deputy Editor at trade periodical Indie Magazine, before being integral to the launch of In Stock Magazine in February 2005.
Well-known and liked throughout the industry, she has been the driving force behind In Stock's editorial strategy. With an industry knowledge that is second to none, she has led the magazine to the position of strength it enjoys today.
David Lilley, Publisher
An industry veteran, David worked at Future Publishing in his formative years, overseeing the launches of several magazines in the UK as well as Australia, before heading back to the UK to work in the national press.
His relationship with trade publications began when he took the role of publisher at Indie Magazine. He later formed Skep Media and acquired the magazine, re-launching it as In Stock. David has since built up an enormous rapport with video game publishers and retailers in the UK, and is highly respected by all.
James Batchelor, Staff Writer
James first worked for In Stock during the summer of 2006 on a work placement for his BA (Hons) Journalism degree, but continued on a one-day basis throughout the remainder of the year. Having graduated with First Class Honours in 2007, he was soon offered a permanent position.
He is an enthusiastic and invaluable team player, with an encyclopaedic knowledge of video games that becomes apparent in his colourful and thought-provoking articles. His previous experience as a Team Leader with Tesco also brings crucial knowledge of the retail sector to the team.
Will Freeman, Features Writer
After training in journalism and a spell in the world of video game PR, Will took the plunge and turned several years of part time journalism into a full time career at the end of 2006. He spent the next 15 months freelancing for the likes of Eurogamer, The Observer, and IGN, as well assuming a six-month stint as stand-in deputy editor of VideoGamer.com.
In February 2008 he joined the In Stock team, having made numerous contacts within the industry. From appearing regularly on the Games Night TV show to paying extortionate prices for rare import releases, his dedication to gaming is unconditional.